Founder and President

Cassie Mazie

Hi! I'm Cassie - founder and Chief Energy Officer of bia BLENDS.

After 10 years as an applied behavioral analyst, I realized I was a pro at helping others but a novice at caring for myself. I was living on high-caffeine "gas station" energy drinks, feeling overstimulated and totally disconnected.

As someone in recovery from an eating disorder, I’ve seen firsthand how the wellness world can be a minefield of "not enough-ness." So many brands thrive on breaking us down so they can sell us a "new you." I’m over it. bia BLENDS was born from the belief that you don't need to be fixed—you just need to be supported. 💖

I created bia BLENDS because I wanted energy that respects your body. I care about this because I believe wellness should be about whole-person health, not a race to a different version of yourself. I spent over a year working with local food scientists, perfecting a formula that prioritizes Science + Soul.

Whether you’re looking for a gentle productivity boost or a moment of "gentle focus," I’m here to cheer you on. You deserve to feel confident and capable exactly as you are. ✨

Follow me on Instagram @cassie.mazie

Kelly Shinen

Hi! I’m Kelly, Director of Brand Development at bia BLENDS. If you’re a wholesale partner, have collaborated with us on pop-ups, or maybe you slid into our DM’s on Instagram, there’s a good chance we’ve already chatted! I’m often the one behind those conversations.

I first discovered bia at a barre3 event a few years ago, and as someone who’s sensitive to caffeine, I was immediately drawn to the lower caffeine content and thoughtfully sourced ingredients. What’s kept me here is even more meaningful: being part of a brand that genuinely prioritizes people and community.

I’m a mom of two boys and love staying active! Whether that’s coed soccer, hiking, biking, barre, or lifting heavy. bia fuels me through it all.

Can’t wait to connect with you 🫶🏼❤️‍🔥